Archive | Blogging

Blogging — is that still a thing?

Hell yes. Blogging, and by that I mean a consistent flow of regular and meaningful content that is indexed and categorized — continues to drive many organization’s content strategies and marketing efforts. According to TechClient, websites with a blog have 434% more indexed pages. That means a lot more traffic from the search engines! Longer […]

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Why you should be blogging

This is the topic on tap this week in The Pixel Guild, and I don’t want to scoop myself, but I do hope you’re thinking about it a bit. As grist for that mill, here’s an article by American journalist Paul Balcerak, with a list of reasons why a journalist may want to start a […]

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Western University: Faculty of Information & Media Studies

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