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Design Aids

Color Palette Tools

Paletton

Adobe Color

Typography Tools

Font Pairings of Google Fonts

Design For Founders has a good article on some principles

A helpful flowchart by Julian Hansen:

choosing-fonts

Design Principles

Golden-Rules-of-Visual-Hierarchy

Source: Designmantic

the-6-principles-of-design_5477477f48f61_w1500

Source: Visua.ly