Obviously, we’re only going to be able to scratch the surface here, but here are some of the key tags and ideas to pay attention to while you’re doing markup:
- Use short, descriptive titles. (70-90 characters.)
- Keywords at start of title.
- Include brand if appropriate.
<meta name="description" content="Describe the page as accurately as you can. This may be used by Google as a snippet in the Search Engine Results Page (SERP)">
- include semantic tags as an indicator of quality, and to make it easier for the robots to index content
<header>for the banner information
<nav>for navigation elements and
<footer>for the author, copyright, date, etc.
<figure>for important illustrations
<article>for the unique content
<section>for parts of the article
<aside>for extra information that is related, eg., links.
- include the
<h6>tags. Try to include keywords in the first few words of these headers.
- alt tags are indexed, so do include some keywords if appropriate
- make your embedded (contextual) text links easy to understand, so use:
- for more about embedded text links being cognitive hand grenades click here
- for links to comments and message boards, avoid spam by including a “nofollow” rule:
<a href="messageboard.html" rel="nofollow">
Table of Contents
There’s some indication that a table of contents or jump menu for a page will help with ranking, and will make your content more useable, so we’ll try including this too.