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Why Learn the 6 Universal Shortcuts to Persuasion

You’ve probably already heard about Dr. Robert Caldini’s six principles of persuasion, but it’s important that we discuss it early, I think. This article on the 6 principles of persuasion at Psychology Today explains Caldini’s history, and how he came up with these ideas. The shortcuts are: Reciprocity Scarcity Authority Consistency Liking Consensus Check out […]

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Western University: Faculty of Information & Media Studies

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