Author Archive | Rayner, Mark

Blogging — is that still a thing?

Hell yes. Blogging, and by that I mean a consistent flow of regular and meaningful content that is indexed and categorized — continues to drive many organization’s content strategies and marketing efforts. According to TechClient, websites with a blog have 434% more indexed pages. That means a lot more traffic from the search engines! Longer […]

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Managing People: Day Eight of #MMJC10DoT

Over the last 7 lessons, you may have found that as you continue to use Twitter, you come across more and more interesting people to follow, and your following also grows exponentially. Keeping track of them all can be a challenge, and sometimes you will want to focus on certain groups of them over others, […]

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Troubleshooting for #MMJC10DoT

Troubleshooting Hopefully you won’t encounter any problems from joining Twitter. All social media has its negative aspects as well as positives, and you may have seen high profile cases such as Prof Mary Beard’s encounter with ‘trolling’ or abusive tweets, following her media appearances. Thankfully such examples are rare, especially if you’re using Twitter professionally […]

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Sending @messages: Day Four of #MMJC10DoT

You’ve sent some tweets, followed people and hopefully gained some followers of your own. Some people prefer to listen more than they tweet, which is fine – the only thing to consider is, the more you say about your interests and interact with others, the more people will know what kind of information might be […]

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Following People: Day Three of #MMJC10DoT

You’ve sent your first tweets, creating interesting and engaging content for your potential followers. The other side to Twitter, of course, is the stream of information brought to you by the people you follow. And if you follow people, chances are they will take a look at your profile and decide to follow you in return (which […]

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Western University: Faculty of Information & Media Studies

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