Hell yes. Blogging, and by that I mean a consistent flow of regular and meaningful content that is indexed and categorized — continues to drive many organization’s content strategies and marketing efforts. According to TechClient, websites with a blog have 434% more indexed pages. That means a lot more traffic from the search engines! Longer […]
Author Archive | Rayner, Mark
An Emmy-winning content strategist explains how the sausage gets made
This article at A List Apart is quite a good case study of content strategy in action. Caroline Roberts won an Emmy for her work on the “Live From Space site”, which was support website for an eponymous National Geographic Channel show. The piece was so good that her boss described it as “automagical”, but […]
An uplifting response to technological change, and other cromulent ideas
Last week in the dojo we had a rousing discussion about artificial intelligence (AI) and the future of journalism and communication. Since then, I’ve been thinking quite a bit about how I may have freaked the class out, and I have a tonic for how we can have a positive impact on this dangerous future. Yuval […]
Great list of Twitter tips from Poynter
There’s no questioning that Twitter has changed over the past few years. It’s not as much fun as it used to be, and it can be a potential minefield for professionals who need it for their work. Poynter has a great article, Twitter dustups are a reminder: Journalists, you are what you tweet, that’s worth […]
Archiving, Scheduling, Storytelling: Day Ten of #MMJC10DoT
Twitter is ephemeral. Tweets are short, throwaway observations, which capture the present moment, flow past quickly and are succeeded by more recent and relevant ones. We’ve looked at a way to favourite tweets, and to bookmark the URLs they may contain, but once you’ve done this, why would you want to keep a tweet? Why […]
Managing People: Day Eight of #MMJC10DoT
Over the last 7 lessons, you may have found that as you continue to use Twitter, you come across more and more interesting people to follow, and your following also grows exponentially. Keeping track of them all can be a challenge, and sometimes you will want to focus on certain groups of them over others, […]
Using Links & Link Shorteners: Day Five of #MMJC10DoT
You can’t say a lot in 140-280 characters – but you can capture someone’s interests and link to other places on the web where a topic can be discussed at greater length, perhaps in an article or blog post. Maybe you’ve seen a new story, item of news or a webpage you want to comment on or […]
Troubleshooting for #MMJC10DoT
Troubleshooting Hopefully you won’t encounter any problems from joining Twitter. All social media has its negative aspects as well as positives, and you may have seen high profile cases such as Prof Mary Beard’s encounter with ‘trolling’ or abusive tweets, following her media appearances. Thankfully such examples are rare, especially if you’re using Twitter professionally […]
Sending @messages: Day Four of #MMJC10DoT
You’ve sent some tweets, followed people and hopefully gained some followers of your own. Some people prefer to listen more than they tweet, which is fine – the only thing to consider is, the more you say about your interests and interact with others, the more people will know what kind of information might be […]
Following People: Day Three of #MMJC10DoT
You’ve sent your first tweets, creating interesting and engaging content for your potential followers. The other side to Twitter, of course, is the stream of information brought to you by the people you follow. And if you follow people, chances are they will take a look at your profile and decide to follow you in return (which […]