Hell yes. Blogging, and by that I mean a consistent flow of regular and meaningful content that is indexed and categorized — continues to drive many organization’s content strategies and marketing efforts. According to TechClient, websites with a blog have 434% more indexed pages. That means a lot more traffic from the search engines! Longer […]
Author Archive | Rayner, Mark
This article at A List Apart is quite a good case study of content strategy in action. Caroline Roberts won an Emmy for her work on the “Live From Space site”, which was support website for an eponymous National Geographic Channel show. The piece was so good that her boss described it as “automagical”, but […]
Last week in the dojo we had a rousing discussion about artificial intelligence (AI) and the future of journalism and communication. Since then, I’ve been thinking quite a bit about how I may have freaked the class out, and I have a tonic for how we can have a positive impact on this dangerous future. Yuval […]
There’s no questioning that Twitter has changed over the past few years. It’s not as much fun as it used to be, and it can be a potential minefield for professionals who need it for their work. Poynter has a great article, Twitter dustups are a reminder: Journalists, you are what you tweet, that’s worth […]
Confessions of a Google Spammer
This may be helpful when we talk about how the search engines work on Wednesday! Internet: the physical connections between computers Web: a protocol (software) that shows the interconnected pages on the Internet one trillion page (5%) Deep Web: huge portions of the web that Google can’t see (includes dynamic content such as your FB […]
I’m reposting this because there is a useful listing of tools over at the Creative Bloq for creating infographics. (I think Piktochart is the easiest to use for the infographic assignment, but there’s other options. Also, there’s a link to Canva, which Keith mentioned there.) I’m fairly impressed by Piktochart for more complex infographics, and Easel.ly is a nice tool for simple […]
You may remember that Anthea Rowe, who teaches the Advanced Communications course in the winter term, is the president of IABC London. They are looking for volunteers. Check out the call here [pdf]. This is a fabulous opportunity to get to know the organization better (networking) and to get a bit more real-life comms work under your […]
This is a great gig for current MMJC students and recent grads looking for a bit of work!
The Conversation has a short piece over here about how to bust hoaxes online. Great collection of tools, which I’ll eventually add to the resources page!