Author Archive | Rayner, Mark

Blogging — is that still a thing?

Hell yes. Blogging, and by that I mean a consistent flow of regular and meaningful content that is indexed and categorized — continues to drive many organization’s content strategies and marketing efforts. According to TechClient, websites with a blog have 434% more indexed pages. That means a lot more traffic from the search engines! Longer […]

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Internet vs Web vs Deep Web vs Darkness

This may be  helpful when we talk about how the search engines work on Wednesday! Internet: the physical connections between computers Web: a protocol (software) that shows the interconnected pages on the Internet one trillion page (5%) Deep Web: huge portions of the web that Google can’t see (includes dynamic content such as your FB […]

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10 free tools for infographics

I’m reposting this because there is a useful listing of tools over at the Creative Bloq for creating infographics. (I think Piktochart is the easiest to use for the infographic assignment, but there’s other options. Also, there’s a link to Canva, which Keith mentioned there.) I’m fairly impressed by Piktochart for more complex infographics, and Easel.ly is a nice tool for simple […]

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Western University: Faculty of Information & Media Studies

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