Hell yes. Blogging, and by that I mean a consistent flow of regular and meaningful content that is indexed and categorized — continues to drive many organization’s content strategies and marketing efforts. According to TechClient, websites with a blog have 434% more indexed pages. That means a lot more traffic from the search engines! Longer […]
Tag Archives | content strategy
This article at A List Apart is quite a good case study of content strategy in action. Caroline Roberts won an Emmy for her work on the “Live From Space site”, which was support website for an eponymous National Geographic Channel show. The piece was so good that her boss described it as “automagical”, but […]
An oldie but a goodie on the nature of content strategy, and why it’s important, found on A List Apart.